Brazil’s economic performance improved in the past decade, and as a result, a huge percentage of their population rose to the middle class. The increasing number of Brazilian middle class resulted in the rising demand for residential units, especially in the country’s metropolitan areas like Rio de Janeiro and Sao Paulo. The JHSF Participacoes, a real estate and property development firm addresses the rising demand for residential units by building more construction projects all over the country. The firm is headed by Jose Auriemo Neto, the grandson of the founder. The company was established in 1972, and in more than 40 years of services to the public, the company managed to transform the skylines of the country’s major cities.
Jose Auriemo Neto was promoted as the company’s CEO in 2003 when his grandfather decided to retire. Under his leadership, JHSF Participacoes transformed as a leading real estate and property development firm in the country, being contracted for building projects and other infrastructure works. He has the vision to expand the company and venture into new areas, like the retail business and the hotel and restaurant business. Before he became the company’s CEO, Jose Auriemo Neto demonstrated his skills after he was assigned by his grandfather to work in the department that oversees their construction projects. He thought that the JHSF Participacoes should also be involved in building retail areas because it could bring more profit. The management reviewed his suggestion, and it was given a signal. Under his watch, the Parque Cidade Jardim was constructed, and it signaled the company’s entry to the retail industry.
The Parque Cidade Jardim became one of the largest malls in the country, and Jose Auriemo Neto worked with several brands to open up a shop inside the JHSF Participacoes’s shopping center. Through the years, the mall grew, and more people visited it. Many shops have also opened, and it became a premier center for retail. The Parque Cidade Jardim is a testament to the competitive nature of Jose Auriemo Neto. The success of his retail project became the basis for his promotion in 2003. Today, he continues to lead the company into new heights, expanding their territory and building new projects.
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