Lime Crime is a revolutionary company in the world of cosmetics design and salesmanship. Founder, Doe Deere, has mastered the art of turning the Lime Crime world into a community of nearly cult-like followers. Most typical brands simply focus on sales. Lime Crime focuses on engagement with its fan base and this engagement keeps fans coming back again and again as well as engaging heavily with the company on social media and beyond.
When Lime Crime was first launched by Doe Deere, it was designed to be a company that focused on putting the digital element first. The company is specifically interested in attracting Generation Z followers and has made its products fun and trendy to attract the fickle Generation Z flock of consumers. For instance, even the names of the products are made to be fun, funky and a bit different. The brand even launched a full line of lipsticks that give credit to founder, Doe Deere.
Lime Crime has a following that has been described as nearly a cult. Fans of Lime Crime love the brand because the company actually engages with its fan base in a social media basis. Doe Deere’s fans have given her the loving nickname of Queen of the Unicorns. This nickname comes because the mascot of Lime Crime is a brilliantly colored unicorn. The unicorn is a testament to the company goal that its followers should never be afraid to stand out boldly in a crowd of people.
Speaking of standing out boldly, the colors of Lime Crime are designed to reflect that. From blue lipstick, to pink hair dye, to gorgeous sparkling highlighter, Lime Crime is all about being bold and standing out in a big way.
Doe Deere founded Lime Crime in 2008, meaning the company is nearly a decade old. For the past ten years she has worked tirelessly to expand the company and to share her positive motto and ideas with people across the world. She initially founded Lime Crime and bought the domain to sell her clothing designs. She has been crafting her own line of clothing since her youth and wanted to share those creative designs with people everywhere. In fact, she was studying fashion design during the time she transitioned Lime Crime into a cosmetics company. She knew that her life’s work should consist of more than designing clothes and, while she still designs her own clothes, she knew Lime Crime was absolutely her life’s work as soon as she dropped out of the fashion design institute and founded Lime Crime.
Lime Crime has always been a creative entity. For example, the company released a line of eyeshadow palettes that have a shell that looks identical to the ‘90s toys Polly Pockets. The palettes have been a massive success and are a testament to the level of creativity that Doe Deere and her entire team put into every single product that they release to fans.
The company’s fans are hyper loyal and Lime Crime only releases a product once they are sure that fans will fall in love with it. Learn more: http://www.bizjournals.com/losangeles/potmsearch/detail/submission/6417482/Doe_Deere