JHSF started in 1972 and was initiated by Fabio and Jose Auriemo. The firm began as a construction company, and was envisioned to become one of the most prominent property developers in Brazil. Fabio Auriemo’s first son, Jose Auriemo Neto joined the company when he was 27 years old and took over the management of JHSF.
Currently, Jose Auriemo Neto is the Chairman and Chief Executive Officer of JHSF Partipacoes SA, a real estate entity in Brazil that has expertise in the development of commercial and residential properties. When Jose Auriemo Neto took over the company, it flourished even more due to his new and modern ideas that made JHSF lucrative and diversified.
Besides supervising the company’s ventures in buildings, hotels and public developments, he similarly manages the firm’s portfolio of shopping malls and retail outlets that also comprises the Metro Tucuruv, the Bela Vista, the Ponta Negra in Manaus, and the Cidade Jardim, a popular shopping mall in Sao Paolo. And to keep up with the growing economic market, the company has two development projects underway that are being done within the Sao Paolo district.
Auriemo Neto oversaw JHSF’s very first retail venture in 2009 that brought about an absolute partnership agreement with brand names like Hermes, Pucci, Jimmy Choo among others. The mentioned brands opened their very first retail outlets in Brazil at Cidade Jardim shopping complex. Then three years after, Auriemo Neto instigated an exclusive contract with Valentino, and the first Valentino and R.E.D. Valentino shops in Brazil opened at the mall owned by JHSF Partipacoes.
Jose Auriemo Neto earned his degree at the Fundacao Armando Alvares Penteado University (FAAP) in Sao Paolo, Brazil. He commenced his professional career at JHSF Partipacoes SA in 1993. Even while he was just a new executive in the company, Auriemo Neto brought about the creation of a services department within the company by establishing Parkbem – an entity that manages parking lots.
The success of the company’s services department was only the beginning, and soon after Jose Auriemo Neto was able to acquire the rights to build Shopping Santa Cruz, the first JHSF shopping mall in 1998 that he efficiently saw to its completion.