According to an article published on Real Estate Weekly, RE/MAX has recently bought back its Master Franchise in the state of New York. Dave Linger, the man responsible for building the company into the powerhouse it is today, is on a mission to take over the New York City real estate market.
Terri Bohannon, a company veteran, has been placed in charge of leading the team that will come up with a new marketing and branding campaign for the New York market.
The interesting thing is RE/MAX already has an office in Manhattan. The problem is the company has never been able to figure out a way to grow in the area.
Linger believes that will all change with this new marketing and branding campaign. He was quoted as saying, “It’s just about getting the right management team, selling franchises to the right people with the right drive and ambition and leadership style.”
The good news is within the last 5 years, several upstarts have come on the scene and experienced great success. Companies such as Keller Williams New York, BOND New York and TOWN Residential have all grown at a very rapid pace in the last few years. RE/MAX hopes to do the same thing.
About TOWN Residential
When Andrew Heiberger founded TOWN Residential in 2010, he never thought it would be so successful. After just 5 short years TOWN Residential was considered one of the top luxury real estate service firms in the New York area.
When asked how he grew his company so quickly, Heiberger said its because he understood small wouldn’t work. He also stayed away from the “discount brokerage” model as he knew it wouldn’t attract high end clients.
He took a more neighborhood based-approach and it has proven to be a very smart move.
To learn more about TOWN Residential and what they have to offer visit them online at www.TownResidential.com.