JD.com pulled out all the stops to make this year’s Singles Day Shopping Festival a record-level success. This festival took place between November 1st and November 11th. The range of products that people were buying was very wide and deep with almost every category doing very well.
JD.com’s parent company, Jingdong, stated that this was the first year that they had partnered with offline retailers, over 600,000 of them. That was a large part of the success. Buyers also were more concerned with purchasing high-quality products instead of focusing more on the price of goods. They were especially interested in imported brands such as Apple, Pampers, Dyston, Olay, SK-II, and Dell.
Jingdong was especially happy with how well their “Fast-Moving Consumer Goods” and Food Business Group performed. In total the sold over 29,500 tons of food including meat, fruits, vegetables, dairy, and seafood. The sold 2 million cups of yogurt, over 2,800 tons of sheep, beef, and pork, and moved 12 tons of live lobsters from Canada.
They doubled the number of coffee makers they sold last year. JD.com quadrupled the number of robotic vacuum cleaners, massage chairs, and smart big screen refrigerators sold to consumers. 90 percent of the products sold were sent with same- or next-day delivery.
On Singles Day, Jingdong opened the biggest 7FRESH store they have established so far. This store opened in Langfang, Hebei Province and within just a single hour over 10,000 customers came into the store. This is Jingdong’s offline fresh good grocery store and it has proven to be very popular with consumers. Other JD.com offline stores like their automated convenience stores also had very strong growth during the Singles Day Shopping Festival as they ran popular promotions. Get Additional Information Here.
JD.com’s partners were also very successful during this year’s Singles Day festivities. Over 200,000 of their offline partners ran promotions that took advantage of JD.com’s technology and infrastructure. JD.com helped them in other ways such as releasing a step-counting game where users got bonus steps by going into their partner’s stores. The points could then be used to acquire products in the stores or on the JD.com website.
Source Link: http://www.globaltimes.cn/content/1119371.shtml