Bob Reina Releases New Piece For MarTech Advisors

Bob Reina, founder and CEO of Talk Fusion, has released his second guest article published with MarTech Advisor’s in a year. The article, “Video Advertising Trends of 2017”, highlights the fastest and newest styles for video communications for 2016 and how they pertain to the marketing for 2017. Reina is an ideal candidate for this information, his company is an award winning video communications company that spans the globe.

Reina saw a lack of ability to email videos and decided to make a change. That moment was the drive for his creation of Talk Fusion. The company is far more than simply emailing videos though, their products include video email, a mobile app, video newsletters, auto video responders, e-subscriptions, video blogging, video sharing, a Fusion Wall to share and rate videos with other users, and a place to connect and hold things like webinars. Talk Fusion is also a wonder job opportunity. Associates are hired around the world to help grow Talk Fusion’s customer base and are offered amazing employment opportunities that for some, can simply change their lives.

In his newest article, Reina focuses on the ways video is more than simply a useful medium for communications, but instead is more of a valuable asset to help spread necessary messages and information. He quickly realized the uncapped potential of video email way back in 2004 when he realized the market was lacking this particular medium, and his vision was real because video is a hot marketing tool over the last few years for companies in all locations and of all sizes. His return article for MarTech Advisor shares some important tips for using video effective and why everyone should be using this tool in order to capitalize on this popular trend this year.

Reina also contributes to The Huffington Post, but he made his debut in MarTech Advisor in May of 2016. His first piece was titled “Video Marketing Boosts Customer Engagement and Profits” and was one of the most popular articles for the site in 2016. His newest piece is titled “Video Advertising Trends of 2017” and will be shared with MarTech Advisors massive audience.

PR World’s Top Honor

Darius Fisher had a dream and a plan. He wanted to raise critical awareness towards the importance of reputation management. In the age of the internet and Google, bad news has a tendency to linger. Fisher realized that innovative public relations, search engine optimization, and internet marketing strategies could be employed to help those in need of assistance. He co-founded Stats Labs in Austin, TX to help succeed in his mission. Fisher has succeeded immensely and, amazingly, he and his company are still growing in the market.

Is it any surprise PR World would bestow a prestigious 2016 honor onto him? Fisher has been named “Business Development Individual of the Year” and this is another feather in the man’s hat. Previously, he was named to PR Week’s Innovation 50 list for top digital marketers.

The massive growth of Status Labs is clearly among the top reasons he was given the award. The exceptional work Fisher did at Status Labs played a major role in his being bestowed the award. The company grew rapidly in a very short period of time. Revenue increased 930+% from 2012 to 2015.

Status Labs has opened major offices in New York City and San Paulo. 1,500 clients have called on Status Labs for help. Several of those clients were affiliated with Fortune 500 companies. Seriously, the growth of Status Labs was amazingly impressive. The growth of the company is not going to slow down.

Darius Fisher continues to serve as the president of the company and he is sure to win more awards in the future. Fisher is not one to rest on his accomplishments. He also knows there is a great need for the services he makes available. In time, Fisher may end up becoming one of the most well-known and influential names in public relations and digital marketing history.

IT Executive Shaygan Kheradpir Is Named CEO Of Optical Systems Vendor Coriant

 

The view at the top of the corporate ladder tends to be constricted by the everyday issues that threaten the profitability of the company. Chief Executive Officers come from different social backgrounds, different educational institutions, and different management styles. The pay is good; the ego stroking is better than average, and the press is usually friendly. But all that can change in a heartbeat if profits fall, and some sort of inter-company breakdown causes a major shift in vision and implementation. Shaygan Kheradpir, the 28-year veteran in the communication industry, knows how the game is played, and he plays it better than most. Kheradpir was recently named Chief Executive Officer of Coriant, the optical systems vendor that has annual sales of more than $1 billion.

Kheradpir accepted the position with Coriant for several reasons. The primary reason is Shaygan has the experience and the knowledge to lead Coriant in these difficult and competitive times. Plus Kheradpir isn’t a stranger. Kheradpir has been working closely with the executive team at Coriant for months. As the managing director of Marlin Equity Partners, the company that pieced Coriant together from Nokia, Tellabs and a portion of Sycamore Networks, Shaygan has been involved in some high-level decision making. Former CEO Pat DiPietro is swapping positions with Kheradpir. DiPietro is the new Chairman and CEO of Marlin Equity Partners.

Pat Di Pietro has given Kheradpir high marks for his accomplishments at Marlin Equity, but he also thinks Shaygan has the business and technological sense to move Coriant to the next level. The optical systems vendor has more than 500 customers, and Di Pietro believes Shaygan will increase that number over the next several months because of his extensive technical background.

After receiving three degrees from Cornell University, Kheradpir joined GTE Laboratories. When GTE merged with Bell Atlantic, Verizon Communication was the final product. Kheradpir was Verizon’s first CIO. Shaygan helped Verizon introduce Verizon One, which is still being used today. Mr. Kheradpir also implemented several other groundbreaking systems before he left the company and joined Barclays Bank. At Barclays, Kheradpir completely redesigned their internal systems and those systems helped the bank stay current in the financial market.

Shaygan has made a lot of friends in the IT world. According to Lightreading.com, Pat DiPietro talked about Kheradpir when he was interviewed. DiPietro said: “Coriant is happy to have Shaygan calling the shots. Our company has an executive team that is one of best in our industry, and Shaygan will only enhance our position and reputation in the industry.” Other people say Kheradpir has strategic IT insight that will give Coriant an edge over their competition. And the Competition is fierce. Companies like Ciena, Alcatel-Lucent, Cisco, Infinera, and Huawei, as well as other companies, are battling for the same dollars, and it can be bitter corporate warfare at its best, according to Pat DiPietro.

It seems Shaygan Kheradpir is ready for the job at hand, and that job is filled with risks, surprises, failures and rewards.

Read more at http://www.lightreading.com/optical/packet-optical/kheradpirs-coriant-comeback/a/d-id/718548

Darius Fisher Offering Advice on Keeping Employees

Darius Fisher helped created one of the most successful online reputation management firms in the United States that is growing by the day. However, he also helps with other services and wants to do whatever he can in assisting business professionals around the world with tips and insights. One of these tips is how to avoid losing employees. Having to continually replace employees and train new ones is drain on resources, not to mention expensive. It crushes productivity and causes all sorts of problems down the line. That is why it is important for owners and managers to do whatever they can to keep the workers they have.

Darius Fisher points out how important it is for employees to feel welcome and happy in their place of business. To do this, first it is necessary to keep workers in the loop. Letting them know what is going on in the business helps them feel included. Of course, keeping employees happy is more than just letting them know what is going on with work and how to improve upon their own work potential.

Workers often go in and complete the exact same tasks, every single day. It is just something they do on a regular basis and is something that many eventually become bored of. While they are paid to do it, it is hard to do the exact same thing every single day for years without any sort of new motivation. One of the ways to keep up motivation is to set reachable goals and to award individuals with awards for reaching these goals. These awards can be just about anything, ranging from a better parking space to gift cards for local restaurants. There are so many different ways you can motivate employees based on your own budget and what employees might find desirable. All of this can prove especially helpful when it comes to maintaining your employees and keeping them happy.

An Old Star and Young Star Merge

Status Labs is a firm specializing in reputation management within the field of public relations. Their offices in the United States of America are located in New York City, NY, and Austin, TX, and they recently opened an office in Brazil in Sao Paulo. Their services are made available to professional athletes, politicians, CEOs, anyone, unlucky enough, to have damage done to his or her reputation. Status Labs has been featured in articles by the New York Times, US News and World Report, Daily Beast, Yahoo!, DuJour and the Observer.
Status Labs was founded by Darius Fisher in 2011, and the company has grown rapidly to have more than 30 employees serving more than 1500 clients in 35 countries.
Status Labs recently named Mike Paul as a member of their board of directors. Paul is president of Reputation Doctor LLC., another reputation management firm specializing in corporate communications, government relations and litigation support. Paul and Reputation Doctor brings 25 years of experience in public relations and reputation management to the board of Status Labs. BusinessWeek refers to Paul as, “the Master of Disaster”. He has been named in the Top 100 Leaders in 2012 and 2013 by Trust Across America. Paul has counseled United Airlines, GM, Merrill Lynch, Goldman Sachs, Pfizer, Kraft Foods, and agencies of the U.S. government, FEMA and USDOJ. Paul even assisted The People’s Republic of China. He is featured on national and global news outlets such as CNN, Fox News, MSNBC, ESPN and BBC News.
This combination, of a young and dynamic Darius Fisher allied with a more experienced professional in Mike Paul, will further propel Status Labs as a reputation management and public relations firm toward the pinnacle in their field of endeavor. In a world filled with rumor and innuendo Status Labs should be very busy in the near future.