Whitney Wolfe Herd puts women first. It’s no secret. Her dating app Bumble was designed and conceived with women in mind. It allows women to be empowered. Women get to choose which men they send messages to. The men have to wait until they receive a message before they can play. It’s that kind of vibe Herd wanted to create when Bumble launched in 2014. She wanted something classy. She envisioned a world where women could weed out fake profiles. She wanted to disallow men who were just looking for cheap thrills. She appears to have accomplished that with her fast growing app Bumble.
Herd was the former Vice President of Marketing for Tinder. She graduated from Southern Methodist University. She is well known in the tech world for being innovative with marketing. Badoo founder Andrey Adreev recognized her talents. He asked her to collaborate on a new dating app. Whitney responded with a dating app called Bumble. It blew up quickly.
The app launched in 2014. It was free to download. A subscription for additional services added $9.99 per month. That didn’t stop the app from getting 27 million downloads. That didn’t halt the 50,000 million users a day from visiting the site. These days Bumble is on pace for a $180 million revenue year in 2018. The numbers continue to skyrocket every year.
They have headquarters in Austin, Texas. Bumble has 30 employees at their headquarters. Most of which are women. They have a dating app that has a distinguishable difference from the others. They have a unique verification process that does weed out those fake profiles.
The brainchild of Whitney Wolfe Herd has pushed Bumble into the stratosphere. It’s now an upper echelon cyber dating app. The folks at Badoo have been reportedly offered up to $1 billion to sell Bumble. They are reportedly hoping for $1.5 billion.
Whitney Wolfe Herd is still busy running the company as the CEO and Founder. She is writing a book called “Make the First Move.” She has been honored by Forbes and Business Insider for her creative innovations in the tech world. She is coming out with a business app called BumbleBiz. It will be similar to LinkedIn but more in tune with women.
About Whitney Wolfe : fortune.com/2017/11/14/bumble-dating-app/