Online retail and marketing have grown dynamically in this century, JD.com is one of the leading Chinese retailers on the digital platform. The company announced that it would join the British Fashion Council (BFC). Both companies plan on supporting schedule designers who will be featured on London Fashion Week. J.D will be the only Chinese retailer who will participate in the event.
The event will build on existing JD’s partnership with BFC and Vogue Designer Fund as well as Menswear designer fund. The main aim of the partnership is to create a mutual agreement in helping global designers, brands and notable figures in the fashion industry. Through the partnership, the companies aim at introducing British brands to the world especially the Chinese market which is very complicated in nature. This will also help the visibility of Chinese goods in the British market. The coloration, therefore, is projected to rejuvenate the relationship between British and Chinese fashion markets.
JD has shown in the past to build trusted partnerships with companies such as the BFC and the renewal of the partnership according to Caroline Rush will be beneficial to the fashion sector. This will be an opportunity to empower emerging designers and make it easier for them to penetrate the ever-changing designer world. The platform is further projected to strengthen the ties between Britain and China and build talent integration and cultural exchange. To attain its aims, the companies will build capacity for talent integration, property protection and other important aspects of the fashion industry.
Reaching out to the world
JD Fashion hosted an in the event in March 2018 which took place in Shanghai and among the designers were Vogue Designer Fund/ BFC. JD.com introduced them to the Chinese audience and where they introduced their products to the new market. Both companies believe that fashion is borderless and they are planning on building bridges and exchange of culture and fashion throughout the world.
In three years the company is projected to continue with their global and universal language of integration. The relationship between China and Britain is just but a stepping stone to creating opportunities for companies.
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