Luiz Carlos Trabucco Cappi Discusses the New Leadership and Future of Bradesco

Bradesco Bank started operating under a new Chief Executive Officer on 12th March. Mr. Octavio de Lazari Jr. stepped into the office for the first time to start his tenure as he was chosen to succeed the former leader, Luiz Carlos Trabuco Cappi.



Luiz Carlos Trabuco Cappi worked at the helm of the corporation for several years after he was appointed by his predecessor. This way of selecting the next leader of the Bradesco Bank is the company’s way to preserve the native management model and the tradition of the Bradesco Bank instead of bringing in new people.



While Luiz Carlos Trabuco Cappi will not be leading the company anymore, he will maintain his position as the Chairman of the Board of Directors. Octavio de Lazari Jr., on the other hand, had to let go of his former position as the President and Chief Executive Officer of the Bradesco Seguros Group, one of the bank’s subsidiaries. Octavio de Lazari Jr. is at the age of 54 and has been one of the nominees for the leadership after his previous promotion.



Octavio de Lazari Jr. has been an integral part of the Banco Bradesco for nearly forty years. He started serving when he was 15 at one of the bank’s agencies in Osasco, Sao Paulo. He had the dream of being a professional football player as he used to play for the Palmeiras back then. At the time, Octavio de Lazari Jr. did not have the intention to seek professional realization at the bank and start climbing up the ladder ut years went by and his perspective changed in the meantime. Years ago, Octavio de Lazari Jr. had the right to retire, but he chose to stay at the company and continue to contribute to the Bradesco Bank. Refer to This Article for more information.



The Bradesco Bank is the second largest private bank in the country, and when it was established over 70 years ago, it advanced in its line of work by taking chances on advancements and being the first to embrace the future. In Latin America, the bank as the first to buy a computer for the office and introduce the credit card to their clients. That makes the Bradesco bank a victor, according to Octavio de Lazari Jr. who feels a sense of duty to maintain that legacy because it was the legacy of the Bradesco founder, Amador Aguiar, as well.



Octavio de Lazari Jr. started his work in the credit area in the 90s, reaching the position of Director. In 2010, he became Department Director, responsible for loans and financing, and then in 2012, Octavio de Lazari Jr. was promoted to Chief Executive Officer of the Bradesco Seguros. In 2016, he also added Vice President of the subsidiary to his list of responsibilities. Octavio de Lazari Jr. will remain the President of the subsidiary but let go of being its CEO. That position will be taken y another one of the executives at the company.



Going forward, the Bradesco Bank will have a capable leadership, according to Luiz Carlos Trabuco Cappi.



Luiz Carlos Trabuco Cappi Is Leading Bradesco Into A Brave New World

When it comes to the level of influence that is exerted in the world of Brazilian economics, few people are as important as the leaders of Bradesco. Luiz Carlos Trabuco Cappi has risen to this crucial position over the course of his Bradesco tenure. Thanks to his blend of emotional intelligence and business acumen, he is now poised to lead Bradesco into a brave new world.

As the new president of Bradesco, Luiz Carlos Trabuco Cappi is in a blessed position. He has the ability to exert his influence in a positive way. While he is someone who will always have eyes on him because of the position that he holds, he does not allow this notoriety to affect his decision making process.

Trabuco knows that his moves are going to be monitored but he also knows that his moves will eventually speak for themselves. Bradesco’s presidents are always going to receive a great deal of press coverage and this is something that Trabuco is fully ready for. With four decades of experience under his belt, he is well equipped to handle the stress.

Read more: Bradesco: New president to leave executive body, says Trabuco

He knows what it is like to work towards a goal. Luiz Carlos Trabuco Cappi has worked his way up from a clerk position and this backstory allows him to view the company through a more objective lens than most. Some executives may let their position taint their thought process but this is not something that he subscribes to.

Trabuco is also assuming the role because of a provision that does not allow for a president who is older than 65 years of age to remain in the role. The fact that Trabuco has worked his way up through the company is expected to play a major part in his ability to diagnose any issues that are taking place as far as company culture is concerned.

Thanks to his past, Luiz Carlos Trabuco Cappi identifies strongly with the company and there are even observers who believe that this is the job he was essentially born for. He will face immediate challenges now that Bradesco has fallen behind their competitors. The manner in which he navigates these problems is going to determine the long term viability of the company.

In order to close the gap between themselves and the larger banks of Brazil, Bradesco is going to need to make some smaller acquisitions along the way. This gap cannot be closed overnight. It is going to take a strong and experienced leader to complete the series of acquisitions needed to bring Bradesco back to the top. Luiz Carlos Trabuco Cappi is the best choice for this task.

He came to the position with a plan in hand that will enable Bradesco to cover the necessary ground within a short period of time. Thanks to the efforts of Trabuco, organic growth is going to take place. He is the perfect leader for the present and the future. Trabuco has shown the ability to handle many challenges in the past and this makes him perfectly suited for the role that he is about to take on.

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