Banco Bradesco Triumphs with Trabuco

     Sixty-six-year-old Luiz Carlos Trabuco was the CEO of Bradesco Bank in Brazil, the second largest bank in Brazil, and the second largest private bank in the country. Named “Entrepreneur of The Year” by Isto Dinheiro magazine,Trabuco has demonstrated exceptional skills and leadership ever since he was a mere teenager. Luiz was born in Sao Paulo, Brazil on October 6th, 1951. He began working at Bradesco at the age of seventeen as a clerk at the Bradesco bank. As a college student, he majored in Philosophy, and once he got to graduate school, he studied Sociology at the School of Sociology and Politics in Sao Paulo.

Over the course of a few years Trabuco worked his way up by performing various tasks regarding banking and delivering great customer service until he was promoted to marketing manager. For eight years he worked to define the country’s perception of Bradesco as one of the best banks. Then in 1992,he was promoted to manager, and chosen to take charge of a privately-owned company that focused on private pension. In 1998, he was chosen to be the new manager of Bradesco Bank. A year later, he was promoted to Vice President, and in 2003 he became the president of Bradesco Seguros, which included eight other companies such as Capitalization, Bradesco Saude, and Bradesco Vida e Providencia.

In 2009,he was named chief-executive officer of Banco Bradesco. He served in that position for nine years. For years he served as the chairman of the Board of Directors of Odontoprev S.A., a member of the Board of Directors of Arcelor Mittal Brasil, and a member of The Strategic Committee of Vale S.A. and a president of the Marketing and Fundraising Commission of The Brazilian Association of Real Estate Credit and Savings Entities. Over his forty-eight year run working for the company and taking lead, Trabuco has spent many years building a good rapport with his co-workers and colleagues while also strengthening the company. He was one of Brazil’s most hardworking men and an asset to his company.

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