Whitney Wolfe Sets Herself Aside As A Feminist With Bumble Dating App
Whitney Wolfe Herd is a Salt Lake City native born in 1989. She attended the Southern Methodist University where she graduated with a degree in International Studies. After graduating, she moved to South East Asia to work with orphanages. She got married to Michael Herd, an oil and gas business tycoon in a prestigious ceremony in Southern Italy in 2017.
In 2012 she joined Tinder, a dating app with Chris Gulczynski within the hatch Labs startup incubators. She became the deputy head of the app’s marketing team. Within the period she oversaw marketing, she grew tinder’s user base by promoting it in campuses. In 2014, Whitney Wolfe left the app and got contracted by Andrew Andreev, Founder of Badoo to start a dating app and eventually gave birth to Bumble, a dating site that is purely feminist giving women more control than in all other websites.
— Whitney Wolfe Herd (@WhitWolfeHerd) May 31, 2018
In March 2016, Bumble launched a BFF mode, a platform that allows people to make friends of the same sex. The company did not stop there, and exactly a year later, the company announced its plans to come up with a career networking app called Bumble Bizz aimed at getting rid of sexism that is within networking. Before the White-supremacist Charlottesville rally in August 2007, Bumble was attacked by neo-Nazis who posted photos and contacts of its employees. Whitney took precautions and employed a full-time security team at the dating app’s headquarters. Speaking to the times, Whitney Wolfe said that the hate towards women was a threatening issue considering most people still believed in it.
Following amendments of their new policy that banned gun pictures from the app, Whitney Wolfe and her team received several threats, but according to her, it was the right thing to do. She added that bumble valued equality, kindness and empowerment and guns did not fit within that bill. The fact that most women who died from domestic violence were because of firearms was reason enough for the ban. In a statement published by the company following the shooting at Marjory Stoneman Douglas High School, they said they had a responsibility to its users and kept encouraging them to focus on offline accountability. Meet the Tinder Co-Founder Trying to Change Online Dating Forever