The key to entrepreneurship is knowledge of the market. An intimate knowledge of the field in which you intend to build your business is central to any entrepreneur’s success. This knowledge lets you become aware of what is needed and how you can easily fill the needs of consumers while also charging forward down the path of progress. The most successful companies fill a need that many people didn’t realize they even had. No one knows this better than businessman Malcolm CasSelle. Throughout his time in the business world, Malcolm has displayed not only knowledge of the technology sector by intuition for what direction is heading. One substantive way that we can display his knowledge of the market is pointing to his timely investments in companies like Zynga and Facebook. Further proof can be displayed by his investment in Bitcoin. All of the previous mention companies are examples of unexpected success stories in the digital age.
Malcolm has taken his knowledge of this field and decided to apply it to the companies he serves. He currently works as CIO of OPSkins. While filling this role he was essential to the realization of the need for a platform in which digital goods could be sold. He along with other members of the company sought out the issues that are most prominent in creating barriers of the development of such a platform. They found that the key issues affecting this marketplace were fragmentation as well as fraud. Further research motivated them to establish worldwide acid exchange known more compactly as WAX. Needing someone in charge that was familiar with the issues and also known for understanding the needs of the digital age they placed Malcolm as president.
Ultimately, WAX knew that if they created a strong enough platform the marketplace would calm and the fragmentation could be addressed. This lack of fragmentation would be a selling point for their users. From there they set their sights on developing a security method. Their solution was to create a new blockchain which ensures the security of digital transactions. They also have developed their system to be incredibly easy to use. It doesn’t even require users to leave their game.