How Roberto Santiago Keeps Manaira Shopping Entertainment Options Up To Date

Roberto Santiago is a 58-year-old entrepreneur who lives in Sao Paulo. His biggest success is Manaira Shopping, a mall he established in 1989. Since that time he has been the chief executive officer of this mall and his focus has been on keeping the mall updated with the latest shopping and entertainment options. For example, in November 2009 he opened Domus Hall to the public. This is now the largest concert hall in Sao Paulo with enough space for 10,000 people. Many acts have performed at Domus Hall since that time, both Brazilian musicians and international ones. He also allowed for customization of Domus Hall so it can be used for many other different types of events as well.

He has also kept the theater up to date. Manaira Shopping has 11 screens with one being a VIP room and another one showing 3D films. One of the screens is also what is called an Interactive Stadium System. Roberto Santiago also put in place a large amusement park called Game Station. There are 200 arcade machines in this area with offerings for people of every age and taste.

When choosing the location for Manaira Shopping, Roberto Santiago thought strategically. He ended buying property for it near the north coast beaches of Sao Paulo. Since he built the mall the area around it has been upgraded with new retail, offices, and homes. It has been a successful mall and has boosted the local economy. He says that Manaira Shopping did well even during the recent recession Brazil is just now emerging from. He has said that his mall revenues grew by 5% in 2016 during the worst of the recession. With about 2 million people shopping at his mall annually he expects revenues to increase as people are more comfortable about spending money now.

Beyond running his mall, Roberto Santiago also enjoys playing sports. He is a rally driver who has won first place in a number of state championship races. He is also a kart driver. Each year the Brazilian Kart Championship is run and he was the first Brazilian to ever win this. He races in 125cc, 250cc, and 250vc motocross competitions.

 

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