Lori Senecal Takes Up the CEO Mantle at CP+B
Early in 2015, Lori Senecal took up the newly created position of global CEO at MDC Partners’ CP&B. Before that, she was president and chief executive officer of MDC Partner Network and also the global executive chairman at KBS which is also a subsidiary of MDC. Lori is regarded highly because of her strong personality and her expertise in advertising and marketing. Lori is seen as a pioneer because of her ability to establish ingenious technology solutions and approaches to advertising. It is because of her integrity and reliability that she got chosen as the CEO of CP+B (Crispin Porter + Bogusky).
Lori Senecal’s Background
Lori is a graduate of McGill University and has held top leadership positions in numerous companies. She gets the credit for helping major brands such as Coca-Cola, Nestle, American Express, Victoria Secret Pink, Xbox, Vanguard and many others in the development of very successful advertising campaigns. He style is unique and creative, and she has a rare capacity to remain focused on any challenge in her line of duty. It is because of her leadership that KBS has evolved into a leading agency that now has under employment more than 800 people. Lori’s work has also seen her become branded as the advertising queen. Lori describes herself as a shy introvert who picked up her leadership traits as a gymnastics coach. In her new role, she will manage the expansion and coordination of the eight global offices of CP+B.
The Importance of Parents and Mentors
Lori is grateful to her parents and credits them with helping her become a success in the advertising industry. She also gives credit to mentors for the influential role that they played. According to Adage, the CP+B CEO say that the internet is powerful and has the ability to open new doors in the advertising and marketing industry. She has picked up a reputation because she comes into agencies that are facing critical transitions. These firms require a global strategy for transformation that can make them more efficient. They also need a blueprint for the future and a workable plan that will set them apart. Lori has had success in bringing all that with her through her steady and meticulous approach to advertising and marketing.
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